Everything you use in your beauty routine should make you happy. Enjoying the products you use reflects in how you feel about how you look. The classic lip balm products didn’t have that appeal to most of its users. The lip care section of your favorite stores was lacking something.
Sanjiv Mehra is a co-founder for the company named Evolution of Smooth, better known as EOS. He noticed a need for a new product in the lip balm aisle. All of the products were looking the same. All were in cylinder tubes with no fun colors or flavors to pick from.
EOS lip balm was a new product for that section of the lip care aisle. They are colorful pots that are soft to the touch and curved for easy handling. Each color has its own flavor to allow buyers to switch things up as they want to but still get the same great benefits from using it!
This product is now found in many different stores and on Amazon for around the same price as the same old lip balm products. You will see advertisements for it in your favorite magazines and Facebook posts about it by celebrities.
EOS created a great product that many people have grown to love! They have expanded into different beauty products as well. When you visit the store next time, check out all of the awesome EOS products. http://www.ebay.com/bhp/eos-lip-balm
Fabletics is a fashion brand that focuses mainly on workout clothes. It is meant for the high-end customers.
In fact, Fabletics could not have joined the industry at a better time. People are realizing the importance of fitness and taking it quite seriously now. But they are not willing to compromise fashion for it. This is exactly where Fabletics created a niche for itself.
They have Kate Hudson to front their brand. She has her own fan following. Besides, she is into fitness too. She is a fashion icon too. Hence when people see her and associate her with the brand, they feel that they will be wearing the same clothes which Kate chooses for herself. Hence this is a great booster for them as well as for the brand.
Since this is for the upwardly mobile trendy people, hence Fabletics has come out with a unique reverse showroom technique. Typically people go online, browse and then select an item. Then they go to another site, or, to a local shop and buy what they have chosen, at a lower rate. This is something that hurts e-retailers a lot.
Fabletics has a different strategy. They focus on the customer first and then on sales. They try to convert a person and make her a member. After that, they are looking at selling her anything. This approach is working quite well till now.
As soon as a visitor logs in to the site or visits the physical store, she needs to fill in a survey form. This will be about her and her workout regime. It will ask about her favorite workout regime, where she does it and how many times in a week. It will also have questions about her taste in clothes and her statistics. This information is stored in the backend. Hence whether she visits the physical store or the site, the company manages to gather her personal information and keeps it safely at the backend.
Now the brand selects a garment based on this information and mails it to her. She will try it on and is bound to like it. This is because Fabletics is known for its good quality and trendy clothes. Now the company asks the visitor to take a VIP membership. This allows them to get attractive deals and bargains from the brand. This strategy has worked out very well for the brand till now.