Fabletics is a quality clothing brand company. It was founded four years ago by Adam Goldenberg and Don Ressler. The two were founders of a separate company prior to this company. Upon creating Fabletics, they knew that they would need to partner with someone. They needed someone who would look genuine in the clothing they were selling and also who would represent the company well. The first person that came to mind was Kate Hudson. Kate Hudson has since become the face of the company. From the beginning, she has been a part of many of the major movements of the company. She has done a number of things for them, such as promoting the name and helping the design team with the work. In the early years of Fabletics, not everything went smoothly. The company experienced a few setbacks, one of which was the $300k in inventory that they had to throw away due to poor quality. Additionally, the company noticed that customers often complained about top products being sold out and unavailable. Kate and the company decided it was time to make some changes. They implemented a few major changes within the system which had outstanding results. Only a year and a half of following the shift, the company recieved a top rating from a high quality business reviewer. They had also attained a better customer satisfaction rate. From 2015 to 2016, the company grew by an astonishing 43%. There are over a million paying customers for Fabletics today.
Fabletics has seen a great spike in success of the recent years. What exactly is it that has so drastically increased their sales? One of the major factors is customer ratings. Customer ratings are so important for a business to have if they want to gain customers. Consumers in todays world have reported that they trust customer ratings on a product just as much as they trust someone who they know and are close with. In fact, “60% said that negative reviews cause them to not use a business”. Keeping this in mind, a business needs to make sure that the customer reviews on their company are good. Fabletics did not have a great customer review rating when they began. There were issues with problem help as well as lack of products, which upset consumers. Clear communication is now a must in the Fabletics company. They have upgraded their customer help department as well. This is important to customers who have any kinds of issues. With the fact that customer reviews are so powerful, they are almost necessary for a business to generate any revenue. The ultimate goal of a product based business is to sell more products to more people. Having good customer service and organization within the company ensures not only that they keep current customers, but also that they gain new ones. All it takes for a curious customer to develop an initial impression on a company is a good (or bad) review on the products.
Few Fashion Schools Have Talent of Academy of Art University
At New York Fashion Week, very few fashion schools can claim to boast the talent that the Academy of Arts University has. Recently, a few of their students’ designs were featured on the runway at New York Fashion Week. New names are launched as people visit NYFW to discover new talents. Recent BFA and MFA graduates debuted their fashion collections in a way that reflects the collaborative effort that has occurred between them.
Designers Are Diverse Just Like Their Fashions
The designers come from around the world. Mainland China, coastal Maine, and everywhere in between represent the destinations where the designers come from. Ms. J Alexander from America’s Next Top Model were among the names of individuals impressed at the event. Hours of labor, and study all culminated in the event, which gave the students an opportunity to show off their work in front of mentors and peers.
The Future of Fashion Is The Inspiration
Much of the work on show at the NYFW is inspired directly from observations of the students. Vinyl, PVC and other fabrics came together to make new concepts. Students were tasked with envisioning the future of fashion, so most chose to take a wild approach to their fashion designs.
Some Students Used Personal Experiences for Design
Some of the designers also drew on personal experience for their inspiration. Dina Lam chose softer materials for her design concept in light of her aunt passing away. This was to convey a “feeling of transition.” Each designer made their own choices on how they wanted to represent events that speak to their experiences with fashion.
Everything you use in your beauty routine should make you happy. Enjoying the products you use reflects in how you feel about how you look. The classic lip balm products didn’t have that appeal to most of its users. The lip care section of your favorite stores was lacking something.
Sanjiv Mehra is a co-founder for the company named Evolution of Smooth, better known as EOS. He noticed a need for a new product in the lip balm aisle. All of the products were looking the same. All were in cylinder tubes with no fun colors or flavors to pick from.
EOS lip balm was a new product for that section of the lip care aisle. They are colorful pots that are soft to the touch and curved for easy handling. Each color has its own flavor to allow buyers to switch things up as they want to but still get the same great benefits from using it!
This product is now found in many different stores and on Amazon for around the same price as the same old lip balm products. You will see advertisements for it in your favorite magazines and Facebook posts about it by celebrities.
EOS created a great product that many people have grown to love! They have expanded into different beauty products as well. When you visit the store next time, check out all of the awesome EOS products. http://www.ebay.com/bhp/eos-lip-balm
In fact, Fabletics could not have joined the industry at a better time. People are realizing the importance of fitness and taking it quite seriously now. But they are not willing to compromise fashion for it. This is exactly where Fabletics created a niche for itself.
They have Kate Hudson to front their brand. She has her own fan following. Besides, she is into fitness too. She is a fashion icon too. Hence when people see her and associate her with the brand, they feel that they will be wearing the same clothes which Kate chooses for herself. Hence this is a great booster for them as well as for the brand.
Since this is for the upwardly mobile trendy people, hence Fabletics has come out with a unique reverse showroom technique. Typically people go online, browse and then select an item. Then they go to another site, or, to a local shop and buy what they have chosen, at a lower rate. This is something that hurts e-retailers a lot.
Fabletics has a different strategy. They focus on the customer first and then on sales. They try to convert a person and make her a member. After that, they are looking at selling her anything. This approach is working quite well till now.
As soon as a visitor logs in to the site or visits the physical store, she needs to fill in a survey form. This will be about her and her workout regime. It will ask about her favorite workout regime, where she does it and how many times in a week. It will also have questions about her taste in clothes and her statistics. This information is stored in the backend. Hence whether she visits the physical store or the site, the company manages to gather her personal information and keeps it safely at the backend.
Now the brand selects a garment based on this information and mails it to her. She will try it on and is bound to like it. This is because Fabletics is known for its good quality and trendy clothes. Now the company asks the visitor to take a VIP membership. This allows them to get attractive deals and bargains from the brand. This strategy has worked out very well for the brand till now.