Once the Global CEO of CP+B, Lori Senecal chose to step down at the end of 2017. Her two year reign as the CEO will be remembered for her dedication and hard work to the company. Prior to her time with CP+B, she was the president and CEO of MDC Partners Network. While she’ll always be remember for her ability to win over American Airlines in 2015. The airline group had been working with TM Advertising for more than 24 years. Regardless of that long-term relationship, she was still able to win them over in a way that no one could even begin to understand.
Lori Senecal and her leadership team were already well under way preparing once her decision had been made. Porter made a statement that she was regarded as nothing less than an amazing partner in the business, as well as a more than able individual in her leadership role. Additionally, it was said that the agency was better off all because the hard work and dedication that she put into the company. Check out Mediapost for more.
It’s no surprise that Lori Senecal was so well known. Her personality has been described as “robust”, with stellar knowledge and a solid handle on advertising in a different time. With modern day changes, she has been described as an innovative thinker, and having a strong handle on how to solve problems when it comes to daily business issues. One of the ways in which she has managed to stay on top of her game is to always accept challenges, and take the time to step out of her comfort zone. While there are many good qualities within her leadership profile, many of her peers believe that the reason she is so successful is because she chooses to get out of her comfort zone on a regular basis. For more visit inspirery
The youngest of four girls, she needed to be seen and heard. Lori Senecal learned early in life that she had to set the bar high for herself if she wanted to get somewhere, and be able to compete with her sisters. This decision in her younger years is what helped her to push to be not only a better person, but to be a strong business person as well. While she did not attend a prestigious college, she completed her education at McGill University.