Fabletics is a quality clothing brand company. It was founded four years ago by Adam Goldenberg and Don Ressler. The two were founders of a separate company prior to this company. Upon creating Fabletics, they knew that they would need to partner with someone. They needed someone who would look genuine in the clothing they were selling and also who would represent the company well. The first person that came to mind was Kate Hudson. Kate Hudson has since become the face of the company. From the beginning, she has been a part of many of the major movements of the company. She has done a number of things for them, such as promoting the name and helping the design team with the work. In the early years of Fabletics, not everything went smoothly. The company experienced a few setbacks, one of which was the $300k in inventory that they had to throw away due to poor quality. Additionally, the company noticed that customers often complained about top products being sold out and unavailable. Kate and the company decided it was time to make some changes. They implemented a few major changes within the system which had outstanding results. Only a year and a half of following the shift, the company recieved a top rating from a high quality business reviewer. They had also attained a better customer satisfaction rate. From 2015 to 2016, the company grew by an astonishing 43%. There are over a million paying customers for Fabletics today.
Fabletics has seen a great spike in success of the recent years. What exactly is it that has so drastically increased their sales? One of the major factors is customer ratings. Customer ratings are so important for a business to have if they want to gain customers. Consumers in todays world have reported that they trust customer ratings on a product just as much as they trust someone who they know and are close with. In fact, “60% said that negative reviews cause them to not use a business”. Keeping this in mind, a business needs to make sure that the customer reviews on their company are good. Fabletics did not have a great customer review rating when they began. There were issues with problem help as well as lack of products, which upset consumers. Clear communication is now a must in the Fabletics company. They have upgraded their customer help department as well. This is important to customers who have any kinds of issues. With the fact that customer reviews are so powerful, they are almost necessary for a business to generate any revenue. The ultimate goal of a product based business is to sell more products to more people. Having good customer service and organization within the company ensures not only that they keep current customers, but also that they gain new ones. All it takes for a curious customer to develop an initial impression on a company is a good (or bad) review on the products.